IABC UpdatesUpcoming news and events from IABC Wellington In this issue:
Be There Special Forum and AGM: Getting out of the Spin Cycle - Sarah Crysell, Seafood Industry CouncilOur first Forum of 2010 promises an unmissable insight into how a small New Zealand industry organisation used smart tactics to successfully take on one of the world’s leading newspapers. Last September, the New Zealand seafood industry woke up to a front page story in the New York Times which questioned the sustainability of New Zealand’s hoki fishery. It became the most read NYT story of 2009. The online version of the story - on the most popular news site in the world - contained a link to the hoki species page on the New Zealand Seafood Industry Council’s website. This seemingly insignificant connection was the opportunity the Council needed to mitigate the story’s impact. Rather than enter the usual accusation-response cycle of news reporting, the industry chose tactics which garnered praise from media commentators around the world. New Zealand Seafood Industry Council Communications Manager Sarah Crysell will talk about how the Council managed a critical media event in a multi-million dollar market place and the importance of understanding peer media and its emerging role in ‘the news’ industry. Sarah’s presentation will be preceded by a short Annual General Meeting, when outgoing President Shona Brown will report on the year and a new board will be elected. Nominations to the new board must be received by 19 February 2010. When: Wednesday 24 February, 5.15 pm start
IABC Global Communication Conference Asia-Pacific, Hong KongIABC’s first-ever Asia-Pacific Global Communication Conference promises coverage of a fascinating potpourri of topics by leading international speakers. As well as contemporary issues like social media, employee engagement, corporate communications and communication in emerging markets, the conference will tackle regionally-focused themes like media in Asia and reputation management in China. The conference will run from 7-9 April at the JW Marriott Hotel in Hong Kong. For more details, including how to register, visit the web page.
IABC World Conference, TorontoMore than 1400 business communicators from 40 countries are expected to attend this premier event. The stellar line-up of speakers includes Guy Kawasaki, columnist for Entrepreneur Magazine and managing director of Garage Technology Ventures, and Marc and Craig Kielburger, co-founders of Free The Children, an international development and youth empowerment organisation that has built more than 500 schools in Asia, Africa and Latin America. The glittering Gold Quill Awards banquet will feature aerial-dance circus entertainment with a cirque-u-l’air trio performance—amazing feats to fuel your creativity. The event will be emceed by Terry O’Reilly, co-writer and co-producer of The Age of Persuasion, the hit CBC radio show about the business, the craft and the promise of advertising, which draws more than 16,000 listeners each week. The conference will run from 6-9 June. For more details, including how to register, visit the web page.
February world-wide membership month: join now and save $$Join or re-join IABC in February and save the US$40 application fee which will be waived for new or lapsed members. Applications must be received at the headquarters office in San Francisco during the month of February to qualify. (Note: This promotion does not apply to active renewing members or students.) For more information: go to the IABC website.
Job advertisement – press secretaryWe have started running some advertisements for communications jobs on our website. This month we have one for a press secretary position.
Why I’m renewing my membership: Simon PleasantsWIIFM – “What’s In IABC For Members?” The Wellington chapter of IABC has a steady membership of around a hundred communications practitioners in generally senior roles. That’s a good number, but in straitened economic times it’s always great to see new members joining (thanks Tracey Bridges and Christine Langdon at Senate; Lana Simmons-Donaldson at Massey; and Kirsty Fyfe at Ideas Shop!). We’ve also seen membership renewals flowing in recently – thanks Kate McDavitt, Christl McMillan at Maritime NZ; Brad Tattersfield; and the lovely folk benefitting from their corporate membership at Ideas Shop. A year ago I was one of the Wellington communications practitioners “resting between contracts", shivering in the chill of a public service hiring freeze, facing an uncertain time ahead (don't worry: I'm sorted now). So how did I justify spending nigh-on NZ$500 on IABC membership when it was me personally paying the subs, with uncertain income and in doubt about fixed outgoings? Short answer: IABC membership is crucial in my career as a professional in the business of persuasion. It gives me regular contact with other professionals, opens the way to new skills, and offers a repository of invaluable knowledge. People Knowledge Books. The Wellington Chapter has a library of hard copy books, which any chapter member can borrow for free. Webinars and teleseminars on the IABC website. Coming up, you can learn more about: Understanding Twitter; Transforming Managers Into Better Communicators; Guerilla Research; conflict management; the media mix (traditional/social); and how Management thinks Skills
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4 February 2010
International Association of Business Communicators Wellington Chapter PO Box 25417 | Panama Street | Wellington
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